Scholtz & Friends' Copy Shop Ad Campaign Recreates Berlin Landmarks

By: Meghan Young - Published: Nov 26, 2011 • References: s-f &
The Copy Shop ad campaign may have some environmentalist in an uproar over the use of so much paper, but it cannot be denied that this publicity stunt is very clever. Not only does it make people do a double take, making it an attention-grabbing ad campaign, it also shows off the Copy Shop's stellar photocopying skills.

Conceived and executed by ad agency Scholtz & Friends, the Copy Shop ad campaign took to the streets of Berlin, Germany. Recreating small things such as apartment buzzers to more elaborate settings such as a cafe lounge, it really plays with people's minds. In fact, it may be more discombobulating than the Mercedes-Benz motion-blur illusion, and will definitely be eye-catching. Stats for Photocopied Publicity Stunts Trending: Older & Mild
Research: 5,139 clicks in 234 w
Interest: 4 minutes
Concept: Copy Shop Ad Campaign
Related: 70 examples / 54 photos
Segment: Neutral, 18-55
Comparison Set: 26 similar articles, including: violent car campaigns, piano-perching lingerie ads, and subtly moving auto ads.