Where is Dennis Rodman Now? Almost Dead?
From his famous tattoos to landing helicopters in his back yard to show up for parties, Dennis Rodman was always a character. In the latest PR stunt by GoldenPlace.com, Rodman arrived in a coffin. Oh, I get it. Well, actually I don't, but you know...
Implications - Businesses that devote their efforts to transforming uncomfortable situations to a more enjoyable experience will benefit in tremendous ways. Consumers will opt for those products that leave them feeling lighthearted, easily amused or entertained as opposed to depressed.