'Smart eBall' Lets Drivers Face Off on the Big Screen

By: Harris Jay Rosenberg Alterman - Published: • References: bbdo and creativecriminals
Advertising agency BBDO recently put on a publicity stunt called 'Smart eBall,' which turned two smart cars into controllers for a video game. Spectators and news reporters quickly began to gather once they saw how fun and creative this idea was.

To prove that the 'Smart Fortwo Electric Drive' has excellent acceleration, they turned the cars into ping-pong paddles. On the big screen a ball would bounce back and forth much like a classic game of Pong. To move the car on the screen up or down, the driver in the car had to accelerate or back up in real life. The entire game was set up in Frankfurt and allowed anyone to try their hand at a game of car pong. The stunt turned out to be a huge success as it drew in 520,000 spectators.