I can safely say that I am buy-curious after seeing the new Hyundai Accent 3D Projection Mapping video. Hyundai was recently in Malaysia pushing the 2012 Accent with this kickass publicity stunt that saw a suspended Accent racing through a projected 3D world.
The stunt was performed in front of a live audience (or some damn good actors) and culminated in the 2012 Accent entering into TRON-esque world. Projected publicity stunts like this are becoming more and more common as advertisers look for new ways to get consumers to notice their cars in an increasingly crowded market. Hyundai definitely has my attention, and while I'm not saying I'll take a 2012 Accent out for a test drive, I will definitely pass along the awesomeness that is the Hyundai Accent 3D Projection Mapping video.
Stats for Off the Wall Auto Ads
Trending: Older & Mild
Research: 2,315 clicks in 266 w
Interest: > 3 minutes
Concept: Hyundai Accent 3D Projection Mapping
Related: 74 examples / 57 photos
Segment: Males, 18-55
Comparison Set: 27 similar articles, including: hydrogen commuter cars, soccerific sedans, and 114-foot noisemakers.