The H&M Beckham campaign encourages you to pose up against a shiny, 10-foot statue of David Beckham.
In this publicity stunt, impressive statues will plant roots in New York City, San Francisco and Los Angeles and wait for people to flock for a photo-op. Prizes (a $1000 H&M shopping spree, signed underwear or an Oscar-sized miniature version of the statue) could be won if a snapped photo is uploaded on Instagram with the correct hastag #hmbeckham.
The insane popularity around David Beckham makes him the go-to guy for any promotional campaign (it really doesn't matter what he sells). This time round, fan girls will marvel at surely stances that proudly show off his manly figure -- it's not quite Michaelangelo's God-idolizing work, but it comes pretty close.
Stats for Silver Celebrity Statues
Trending: Older & Warm
Research: 2,883 clicks in 196 w
Interest: 1.3 minutes
Concept: H&m Beckham
Related: 87 examples / 67 photos
Segment: Females, 12-55
Comparison Set: 32 similar articles, including: carnal couple campaigns, adorable soccer star surprises, and dripping jean-clad photoshoots.
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