It is unsure whether the video was made specifically for marketing purposes, but it nonetheless gets the message across. GoPro cameras are so durable that they can withstand a seagull's treacherous grasp. The video was also captured in Cannes, where the Cannes Lions advertising awards were recently held, adding to the suspicion that GoPro is just one step ahead when it comes to publicity stunts.
Implications - With consumers being bombarded with marketing for a variety of products, it becomes frequent that they look for more natural promotion techniques. Companies should consider how to promote their commodities without forcing advertising onto their buyers.