From Camera-Embedded Soccer Balls to Urban Speed Cycling Campaigns

By: Rahul Kalvapalle - Published: Aug 6, 2014
POV shots -- also known as subjective camera shots -- are fast becoming an increasingly popular tool for advertisers looking to make compelling video. These shots are engaging as they make viewers feel like they're in the thick of the action themselves rather than simply watching something unfold from a third-person point of view.

POV shots are particularly popular in advertisements for products that are related to extreme sports and outdoor activities, as the scenes involved in these activities lend themselves particularly well to subjective camera angles that put the viewer in the athlete's place.

However, a growing number of ad campaigns are starting to use cameras placed on animals and even embedded inside inanimate objects, as the resulting videos well and truly place the viewer in a position that no person can possibly be. Stats for 13 POV Shot Marketing Videos Trending: Older & Warm
Research: 3,568 clicks in 94 w
Interest: 1.2 minutes
Concept: POV Shot
Related: 130 examples / 100 photos
Segment: Neutral, 18-55+
Comparison Set: 48 similar articles, including: hula hooping cheerleader videos, derriere cam campaigns, and surreal skydiving commercials.