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The Brazuca Soccer Ball by Adidas Captures Amazing 360º Views

By: Laura McQuarrie - Published: • References: news.adidas & creativeguerrillamarketing
As the official 2014 World Cup Ball, Adidas' Brazuca soccer ball has been changing the way soccer is seen, first with its innovative six-panel design and now, quite literally, with six cameras that have been built into the ball.

Up until the 2014 FIFA World Cup is kicked off in Brazil next month in June, Adidas will be handing over the camera-loaded Brazuca ball to some of the top players in different countries all over the world.

Capturing a unique 360º view, the video footage captured will be live streamed from the perspective from the ball itself as it goes on this journey. To share all of what it sees, the Brazuca soccer ball has been given its own Twitter handle, @brazuca, where it tweets in both English and Portuguese. Stats for Camera-Loaded Soccer Balls Trending: This Quarter & Popular
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Concept: "brazuca Soccer Ball"
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