Another high-fueled publicity stunt driven by the Red Bull marketing team, the downhill bike race in Chile gets people revved up for the high-flying energy of soaring bicycles.
There were professional photographers on hand to capture amazing action shots of all the stunts and jumps during the entire race, but a collaboration with Contour cameras paid off as people now get to watch a full video of the race from the winner's perspective. Marcelo Gutierrez astounded onlookers with his fearlessness and heart-stopping maneuvers, speeding past crowds through the urban sprawl of Valparaiso.
With the energy boasting branding of Red Bull, an action-packed publicity stunt, such as this downhill bike race in Chile, will definitely impress the target demographic of young, daredevil males with a need for speed.
Stats for Urban Speed Cycling Campaigns
Trending: Older & Mild
Research: 763 clicks in 163 w
Interest: > 3 minutes
Concept: Bike Race In Chile
Related: 105 examples / 81 photos
Segment: Males, 12-55
Comparison Set: 39 similar articles, including: systematically assembled e-bikes, sleek reimagined e-bikes, and stainless steel motorcycles.
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