View the Winner's Perspective From the Red Bull Bike Race in Chile

By: Gil Haddi - Published: Mar 9, 2013 • References: redbull & twentytwowords
Another high-fueled publicity stunt driven by the Red Bull marketing team, the downhill bike race in Chile gets people revved up for the high-flying energy of soaring bicycles.

There were professional photographers on hand to capture amazing action shots of all the stunts and jumps during the entire race, but a collaboration with Contour cameras paid off as people now get to watch a full video of the race from the winner's perspective. Marcelo Gutierrez astounded onlookers with his fearlessness and heart-stopping maneuvers, speeding past crowds through the urban sprawl of Valparaiso.

With the energy boasting branding of Red Bull, an action-packed publicity stunt, such as this downhill bike race in Chile, will definitely impress the target demographic of young, daredevil males with a need for speed. Stats for Urban Speed Cycling Campaigns Trending: Older & Mild
Research: 767 clicks in 168 w
Interest: > 3 minutes
Concept: Bike Race In Chile
Related: 105 examples / 81 photos
Segment: Males, 12-55
Comparison Set: 39 similar articles, including: systematically assembled e-bikes, sleek reimagined e-bikes, and stainless steel motorcycles.