In a clever and pleasantly surprising publicity stunt, IKEA has given a chemical toilet a much-welcomed makeover: the IKEA porta-potty, which made its debut at Milan Design Week, was created to promote the Swedish company's line of bathroom products.
For the popular stunt, IKEA attached a luxurious hidden add-on to what appears to be your average, horrible chemical toilet. To promote the publicity stunt, IKEA cleverly installed hidden cameras in the redone water closets (clearly marked, of course.) Viewers of the video can't help but understand the jovial responses of the unsuspecting fashionistas who enter the magically revamped washroom.
Cleverly capitalizing on the reputation of portable washrooms, the IKEA porta-potty stunt is lovable and relatable. The video will be sure to garner responses from around the world while boosting IKEA's reputation for cutting-edge marketing.
Stats for Tricky Toilet Stunts
Trending: Older & Mild
Research: 2,084 clicks in 210 w
Interest: > 3 minutes
Concept: Ikea Porta Potty
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Segment: Neutral, 18-55
Comparison Set: 31 similar articles, including: photocopied publicity stunts, subway tunnel housing, and interactive house play campaigns.
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