From Flash Dance Videos to Kiddie Dance Battles

By: Cody Turner - Published: Sep 18, 2012
Impromptu mobs are a great way to get people out of their everyday rituals and to allow them to see something they dont get to regularly -- plus, the Internet loves them.

Flash mobs have quickly become a guaranteed Web sensation and almost every attempt at an impromptu performance goes viral. All you need is a handful of cameras, and with everyone and their mother having a phone with a camera these days, it isn't hard to capture one of these events.

Whether the point of the flash mob is to get a message across or to simply put a smile on the faces of strangers, it works. Companies are even starting to perform their own flash mobs just to promote a new product or clothing line. One video even shows a group of half-naked models with painted-on clothing walking through London. Stats for 55 Impromptu Flash Mobs Trending: Older & Warm
Research: 3,980 clicks in 192 w
Interest: 1.2 minutes
Concept: Impromptu Mobs
Related: 476 examples / 366 photos
Segment: Neutral, 0-55+
Comparison Set: 174 similar articles, including: literal flash mobs, flash dance videos, and 21,000 person guerrilla dances.