Creative agency Lg2 from Canada came up with this exceptional guerrilla ad for take-out and dine-in restaurant, Yuzu Sushi. The ads were stuck onto the pack of a Jeep delivery trucks for the Quebec-based sushi joint. The Jeepvertisements have since attracted the attention of ad-lovers all over the world thanks to blog posting and photo features on Flickr.
Implications - Every vacant space can be turned into an advertising opportunity if a company has the will to make the most of it. Ideas like this don't settle for the traditional vectors of a marketing message, and as such, get people talking. By cultivating surprise and delight, advertisements can exponentially improve their impact.
Advertising on Spare Tires
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