Yuzu Sushi Guerrilla Ad

By: Bianca Bartz - Published: Jun 27, 2008   Updated: Apr 6 2011 • References: sushiordeath
Creative agency Lg2 from Canada came up with this exceptional guerrilla ad for take-out and dine-in restaurant, Yuzu Sushi. The ads were stuck onto the pack of a Jeep delivery trucks for the Quebec-based sushi joint. The Jeepvertisements have since attracted the attention of ad-lovers all over the world thanks to blog posting and photo features on Flickr.

Implications - Every vacant space can be turned into an advertising opportunity if a company has the will to make the most of it. Ideas like this don't settle for the traditional vectors of a marketing message, and as such, get people talking. By cultivating surprise and delight, advertisements can exponentially improve their impact. Stats for Advertising on Spare Tires Trending: Older & Mild
Research: 5,449 clicks in 412 w
Interest: 4 minutes
Concept: Advertising On Spare Tires
Related: 65 examples / 50 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: coffee-inspired skater shoes, guacamole vegetable dips, and 3d-printed hair structures.