Superstar

From Fishy Furniture to Nigiri Baby Costumes

By: Marissa Brassfield - Published:   Updated: Aug 10 2011
Let's face facts: There is no colossal need for the inedible sushi innovations below. That doesn't mean that we love them any less, though. These fishy features represent the vast market for quirky lifestyle-inspired innovations that reflect their purchaser's interests.

From sushi jewelry that won't kill your diet to adorable baby costumes that turn your tot into nigiri sushi, these inedible sushi innovations come in every style and size--just like their edible counterpart.

Implications - Audiences are veering away from basic, everyday commodities and are looking for items that are explore ethnicity and multiculturalism. Companies would benefit by appealing to a wide range of cultural backgrounds in a variety of ways. This method of enhancing brand's demographic can be applied to virtually any product type.