Dutch designer Edward van Vliet’s newest furniture collection for Moroso of Italy uses originally designed fabrics with a Moroccan and Japanese flavor for their latest collection, Sushi. The collection includes seats, pouffes, rugs, and lighting and is being launched in Amsterdam and Milan this month.
Implications - Companies from various industries are recognizing the power of adapting different ethnicities. The opportunity in utilizing national cultures comes from the fact that immigration is changing the face of mass consumerism, with those of a visible minority populating the numerical majority. Ultimately, race and cultural customs should be considered when researching one's target demographic, with adapting cultures as a great way to communicate a message effectively.
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