#1 in Trends Become a Trend Hunter:   Login or Join Now   Add a Trend
Trends Logo
   ALL    Tech    Fashion    Sex    Pop Culture    Celebs    Ads    Business    Eco    Art & Design    Life    Luxury    Science    Bizarre   More [+/-]
Camster MCamster M
49 Trends
84,000 Views
17 Comments

SUBSCRIBE
Twitter Trends
Facebook Trends
Trend Report Newsletter
Trend Hunter TV
Trend Hunter Mobile
Trend Hunter RSS


Guerrilla Fashion Shop Edit
Comme Des Garcons in Poland


Digg this TrendStumble this TrendShare this TrendEmailthis TrendEmbed This TrendShare This Trend



Guerrilla Fashion Shop - Comme Des Garcons in Poland
Comme Des Garcons in Poland
Published: Nov 11, 07
Comments: 1
Views: 3,487

There’s nothing new anymore about the pop-up store concept, in which a retail space appears, ninja-like, in unlikely places: a carpark, a shipping container, or even within another store.

Comme De Garcons doesn’t use the term pop-up, preferring instead to call their “now you see it, now you don’t” shops as guerrilla stores. The Japanese label has been putting up guerrilla stores since 2004, appearing first in East Berlin, then Barcelona, and even my home city, Singapore. They’ve also come up in unlikely cities such as Ljubljana in Slovenia, and Reykyavik. Each CDG shop stays open only for a year, and does no advertising apart from posters and word-of-mouth.

The latest guerrilla store is now open in Warsaw, and in true CDG fashion, has picked for its location an old fruit and vegetable store in a building from the Stalinist era. The last time CDG breezed through Warsaw, two years ago, it set up shop under an abandoned passageway.

References:  guerilla-store, psfk

Filed In:  fashion hip fashion marketing publicity stunts








Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Guerrilla Fashion Shop or comment about Comme Des Garcons in Poland.

rocketranger on Nov 12, 07  0 Trends   2,582 Comments
How bout the US? Canada.
rocketranger on Nov 12, 07  0 Trends   2,582 Comments 0
Favorited by Princess Blay on Mar 13, 09


Welcome Back!

New? Sign-up FREE [+/-]

Username
Remember Me!
Password
Forgot your password?




Become a Trend Hunter

Already a Member? Log in HERE [+/-]
Username &
Portfolio URL
TrendHunter.com/
Full Name
Password
Password Confirm
E-Mail Address
You will be sent a confirmation e-mail to complete registration.

 Subscribe to our FREE Weekly Trend Newsletter
         Privacy by SafeSubscribe

 I agree to the Terms of Service

Terms of Services

All messages posted at this site express the views of the authors, and do not necessarily reflect the views of the owners and administrators of this site. By registering at this site you agree not to post any messages that are copyright violations, obscene, vulgar, slanderous, hateful, threatening, or that violate any laws. We will permanently ban all users who do so.

We reserve the right to remove, edit, or move any post for any reason. Our terms of service are subject to change without notice. Potential changes could relate to the layout, content, and / or revenue sharing. Content added to Trend Hunter may be edited before publication and becomes property of Trend Hunter Inc. Trend Hunter Portfolios could be removed or banned at any time, which could occur due to copyright violation, click fraud, abuse of any of our rules or for any other reason.


Submit the word you see below:







TREND HUNTER
is the world's largest trend spotting and cool hunting community. It is an explosion of cool trends and ideas, fueled by a global network of trend spotters and cool hunters. By tracking the evolution of cool, Trend Hunters stimulate creativity and generate breakthrough ideas.

About Us   Trends   Trend Reports   Tools   Store   RSS (98 Flavors)   Innovation Keynotes   Exploiting Chaos   Terms of Use   Tips / Contact     Join
0.4362 - Hosted by web3
Trends and Content Copyright © TREND HUNTER Inc. All Rights Reserved.
Guerrilla Fashion Shop