The SPRMRKT Guerrilla Fashion Show

By: Cowbag - Published: Sep 25, 2008   Updated: Jul 4 2011 • References: & guerrilla-innovation
This was a guerilla campaign run by Cayenne Communications for fashion concept store SPRMRKT. A takeover of the Albert Heijn supermarket chain was staged in the form of an impromptu fashion show--a perfect concept for SPRMRKT's punk fashion.

Shoppers were not warned, and on the video you can see some really surprised faces. Models marched about the aisles--no doubt alarming strangers as they shopped for their toilet paper and cheese.

Implications - Modern consumers require more of a shock value to keep them interested. Products that feature an unconventional element are appealing to those who desire entertainment regardless of what they're doing. In order to stay on the cutting edge, companies could focus on integrating the most innovative aspects into their items. Stats for Supermarket Aisles as Catwalks Trending: Older & Average
Research: 6,214 clicks in 399 w
Interest: > 3 minutes
Concept: Supermarket Aisles As Catwalks
Related: 48 examples / 37 photos
Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: guerrilla fashion marketing, guerrilla fashion boutique in singapore, and connected salon mirrors.