Supermarket Aisles as Catwalks - The SPRMRKT Guerrilla Fashion Show (VIDEO)

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Cowbag
On: Sep 25, 08
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Supermarket Aisles as Catwalks - The SPRMRKT Guerrilla Fashion Show (VIDEO) [Edit]


Supermarket Aisles as Catwalks - The SPRMRKT Guerrilla Fashion Show (VIDEO)
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Supermarket Aisles as Catwalks - The SPRMRKT Guerrilla Fashion Show (VIDEO) 1,051 Views - Click for Gallery

This was a guerilla campaign run by Cayenne Communications for fashion concept store SPRMRKT. A takeover of the Albert Heijn supermarket chain was staged in the form of an impromptu fashion show--a perfect concept for SPRMRKT’s punk fashion.

Shoppers were not warned, and on the video you can see some really surprised faces. Models marched about the aisles--no doubt alarming strangers as they shopped for their toilet paper and cheese.

Source: sprmrkt.nl   Via: guerrilla-innovation  


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