The SPRMRKT Guerrilla Fashion Show
Shoppers were not warned, and on the video you can see some really surprised faces. Models marched about the aisles--no doubt alarming strangers as they shopped for their toilet paper and cheese.
Implications - Modern consumers require more of a shock value to keep them interested. Products that feature an unconventional element are appealing to those who desire entertainment regardless of what they're doing. In order to stay on the cutting edge, companies could focus on integrating the most innovative aspects into their items.