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Supermarket Aisles as Catwalks - The SPRMRKT Guerrilla Fashion Show (VIDEO)
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This was a guerilla campaign run by Cayenne Communications for fashion concept store SPRMRKT. A takeover of the Albert Heijn supermarket chain was staged in the form of an impromptu fashion show--a perfect concept for SPRMRKT’s punk fashion. Shoppers were not warned, and on the video you can see some really surprised faces. Models marched about the aisles--no doubt alarming strangers as they shopped for their toilet paper and cheese. Source: sprmrkt.nl Via: guerrilla-innovation |
Guerrilla Fashion Marketing - DKNY Neon Bikes Around NYC
We featured the Chanel bicycle a few months ago, and it was wildly popular. Now DKNY has plopped several neon orange bicycles around New York City in an stylish guerrilla marketing attempt. The bikes,… [More]
Guerrilla Fashion Boutique in Singapore - "Old School" Comme Des Garcons
Guerrilla fashion boutique Comme des Garcons, which has a habit of setting up shop in the most unusual venues, has done it again. For its only store in Southeast Asia, the Paris-based, Japanese label has… [More]
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