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This was a guerilla campaign run by Cayenne Communications for fashion concept store SPRMRKT. A takeover of the Albert Heijn supermarket chain was staged in the form of an impromptu fashion show—a perfect concept for SPRMRKT’s punk fashion.
Shoppers were not warned, and on the video you can see some really surprised faces. Models marched about the aisles—no doubt alarming strangers as they shopped for their toilet paper and cheese.
References: sprmrkt.nl, guerrilla-innovation
Filed In:
fashion,
hip fashion,
unique
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Cowbag
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