Truckvertising Edit

Clever Campaigns on Wheels
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We see trucks with advertisements on them all the time, but most don’t get a second look. These trucks, however, are so clever, creating illusions that force the eye to look back at least once more. Trucks are essentially mobile billboards, and by creating campaigns that draws attention, truckvertising can be a very successful way not only to catch visual attention, but to create buzz as people share their appreciation for the creativity.

Featured in the gallery is a truck with an ad for Bionade, an organic, non-alcoholic, carbonated German drink. The enormous Bionade bottle appears to be laying inside a box, the illusion very three dimensional. The next truck looks like a huge aquarium, and the one following looks like a home library, complete with Post-it notes and cork board for messages.