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Bianca BartzBianca Bartz
 4,514 Trends
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Truckvertising Edit
Clever Campaigns on Wheels

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Truckvertising
Clever Campaigns on Wheels
Truckvertising - Clever Campaigns on Wheels (GALLERY) 2
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Truckvertising - Clever Campaigns on Wheels (GALLERY)
Clever Campaigns on Wheels
 Published: Jan 16, 08
Comments: 3 Views: 8,941

We see trucks with advertisements on them all the time, but most don’t get a second look. These trucks, however, are so clever; they create illusions that force the eye to look back at least once more. Trucks are essentially mobile billboards, and by creating campaigns that draw attention, truckvertising can be a very successful way to catch visual attention and create buzz as people share their appreciation of the creativity.

Featured in the gallery is a truck with an ad for Bionade, an organic, non-alcoholic, carbonated German drink. The enormous Bionade bottle appears to be laying inside a box; the illusion is three dimensional. The next truck looks like a huge aquarium, and the one following looks like a home library complete with Post-it notes and cork board for messages.

References:  ispycool

Filed In:  billboards,  marketing








Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Truckvertising or comment about Clever Campaigns on Wheels.

Mitchell Fanning on Jan 17, 08  28 Trends   12 Comments
still trying to get my clients to buy into this one...cheers M
Mitchell Fanning on Jan 17, 08  28 Trends   12 Comments +2
laia martinell on Jan 21, 08  32 Trends   10 Comments
i loved this idea when i saw it (i posted it on september 28th, 2007).
laia martinell on Jan 21, 08  32 Trends   10 Comments +1
Jeremy Gutsche on Jan 21, 08  1,657 Trends   2,615 Comments
Laia to the rescue! I knew I recognized this... but the original aricle didn't have the word 'truck' so I couldn't find it.... Regardless, here's the original Truckvertising post, trend hunted by LM in September.
Jeremy Gutsche on Jan 21, 08  1,657 Trends   2,615 Comments +2


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