Clever Campaigns on Wheels

By: Bianca Bartz - Published: Jan 16, 2008 • References: ispycool
We see trucks with advertisements on them all the time, but most don’t get a second look. These trucks, however, are so clever; they create illusions that force the eye to look back at least once more. Trucks are essentially mobile billboards, and by creating campaigns that draw attention, truckvertising can be a very successful way to catch visual attention and create buzz as people share their appreciation of the creativity.

Featured in the gallery is a truck with an ad for Bionade, an organic, non-alcoholic, carbonated German drink. The enormous Bionade bottle appears to be laying inside a box; the illusion is three dimensional. The next truck looks like a huge aquarium, and the one following looks like a home library complete with Post-it notes and cork board for messages. Stats for Truckvertising Trending: Older & Buzzing
Research: 24,118 clicks in 436 w
Interest: 4 minutes
Concept: Truckvertising
Related: 46 examples / 35 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: wireless bike turn signals, emotional sunglasses ads, and flexible smartphone screens.