Truckvertising - Clever Campaigns on Wheels (GALLERY)

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  Bianca Bartz

By: Bianca Bartz
On: Jan 16, 08
2737 Trends
576 Comments






Truckvertising - Clever Campaigns on Wheels (GALLERY) [Edit]


Truckvertising - Clever Campaigns on Wheels (GALLERY) Click for Gallery

We see trucks with advertisements on them all the time, but most don’t get a second look. These trucks, however, are so clever, creating illusions that force the eye to look back at least once more. Trucks are essentially mobile billboards, and by creating campaigns that draws attention, truckvertising can be a very successful way not only to catch visual attention, but to create buzz as people share their appreciation for the creativity.

Featured in the gallery is a truck with an ad for Bionade, an organic, non-alcoholic, carbonated German drink. The enormous Bionade bottle appears to be laying inside a box, the illusion very three dimensional. The next truck looks like a huge aquarium, and the one following looks like a home library, complete with Post-it notes and cork board for messages.







Truckvertising - Clever Campaigns on Wheels (GALLERY)
Truckvertising - Clever Campaigns on Wheels (GALLERY) 2
Truckvertising - Clever Campaigns on Wheels (GALLERY) 3



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Comments:


still trying to get my clients to buy into this one...cheers M

By: Mitchell Fanning on Jan 17, 08 | 52 Trends | 12 Comments

i loved this idea when i saw it (i posted it on september 28th, 2007).

By: laia martinell on Jan 21, 08 | 30 Trends | 8 Comments

Laia to the rescue! I knew I recognized this... but the original aricle didn't have the word 'truck' so I couldn't find it.... Regardless, here's the original Truckvertising post, trend hunted by LM in September.

By: Jeremy Gutsche on Jan 21, 08 | 1365 Trends | 576 Comments



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