Learn some of the most bizarre and unusual facts as you wait for the bus from the Science World billboards. In collaboration with Rethink Canada, this ad campaign, displayed on the streets of Vancouver, is about making science and education fun and interesting to the public.
Most people interested in science are considered to be nerds, but these eye-catching signs demonstrate that everyone can be interested in these educational facts. Some of the ads used in this campaign include a giant litter box stating, "Tigers will use a litter box." Another looks like a vending machine selling cans of mucus that reads, "You swallow a litre of snot every day."
By showing people all of these cool and strange facts, the Science World billboards are teaching us that science can be incredibly interesting.
Stats for Clever Science Campaigns (UPDATE)
Trending: Older & Buzzing
Research: 17,821 clicks in 184 w
Interest: 2.6 minutes
Concept: Science World Billboards
Related: 94 examples / 72 photos
Segment: Neutral, 12-55+
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