The upside down Gap store is turning heads in Vancouver. The Winter Olympics are cool, but are they upside down car cool? Didn't think so.
The upside down Gap store is part of a campaign called "Sprize", which is supposedly going to "turn shopping on it's head." This is nuts, people. I'd like to see a creative campaign like this in San Diego. We could have snow on the beach, or a right side up Gap store.
Stats for Upside-Down Advertisements
Trending: Older & Average
Research: 14,130 clicks in 320 w
Interest: 4 minutes
Concept: Upside Down Gap Store
Related: 52 examples / 40 photos
Segment: Males, 18-55
Comparison Set: 19 similar articles, including: interactive nighttime ads, advertising/design goodness, and gap product (red) for holiday season .
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