Interactive Bus Stop Ads - Crank Up the Bikini Model's Tan


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Bianca Bartz

By: Bianca Bartz
/Bianca Bartz
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Interactive Bus Stop Ads - Crank Up the Bikini Model's Tan

Most of the time, people don’t pay much attention to bus stop ads, but every once in a while, there are ads so clever, you can’t help but be captivated by them. This interactive bus stop billboard from Johnson & Johnson, for example is a real head turner.

To grab your intitial attention, there is a giant image of an attrictive model lounging in a bikini. To keep your attention, they’ve istalled a knob that you can turn to crank up the bronze factor of her skin.

The tagline reads, “You can have the tan you want. Choose yours.”

DDB Brasil, São Paulo J&J/Sundown - “Dimmer” Client: J&J/Sundown Agency: DDB Brasil, São Paulo Chief Creative Officer: Sergio Valente Creative Directors: Sergio Valente/Julio Andery Copywriter: Aricio Fortes Art Director: Rodrigo Mendes (adverbox)

Via: adverbox Posted: Apr 21, 08
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If this was a hwy poster with timed "bronzing" ,OPPs the accident rate would Dble alone. mmmmm.

By: rocketranger on Apr 21, 08 | 0 Trends | 1911 Comments

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