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Interactive Bus Stop Ads Edit
Crank Up the Bikini Model's Tan

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Interactive Bus Stop Ads - Crank Up the Bikini Model's Tan
Crank Up the Bikini Model's Tan
 Published: Apr 21, 08
Comments: 1 Views: 4,880

Most of the time, people don’t pay much attention to bus stop ads, but every once in a while, there are ads so clever, you can’t help but be captivated by them. This interactive bus stop billboard from Johnson & Johnson, for example is a real head turner.

To grab your intitial attention, there is a giant image of an attrictive model lounging in a bikini. To keep your attention, they’ve istalled a knob that you can turn to crank up the bronze factor of her skin.

The tagline reads, “You can have the tan you want. Choose yours.”

DDB Brasil, São Paulo J&J/Sundown - “Dimmer” Client: J&J/Sundown Agency: DDB Brasil, São Paulo Chief Creative Officer: Sergio Valente Creative Directors: Sergio Valente/Julio Andery Copywriter: Aricio Fortes Art Director: Rodrigo Mendes (adverbox)

References:  adverbox

Filed In:  art,  billboards,  cosmetics,  design,  fashion,  interactive,  marketing








Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Interactive Bus Stop Ads or comment about Crank Up the Bikini Model's Tan.

rocketranger on Apr 22, 08  0 Trends   2,582 Comments
If this was a hwy poster with timed "bronzing" ,OPPs the accident rate would Dble alone. mmmmm.
rocketranger on Apr 22, 08  0 Trends   2,582 Comments 0
Favorited by Yorgos Psomas on Apr 22, 08
Favorited by Sophia Schukina on May 7, 08

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Interactive Bus Stop Ads