Crank Up the Bikini Model's Tan

By: Bianca Bartz - Published: Apr 21, 2008 • References: adverbox
Most of the time, people don't pay much attention to bus stop ads, but every once in a while, there are ads so clever, you can't help but be captivated by them. This interactive bus stop billboard from Johnson & Johnson, for example is a real head turner.

To grab your intitial attention, there is a giant image of an attrictive model lounging in a bikini. To keep your attention, they've istalled a knob that you can turn to crank up the bronze factor of her skin.

The tagline reads, "You can have the tan you want. Choose yours." Stats for Interactive Bus Stop Ads Trending: Older & Warm
Research: 15,103 clicks in 422 w
Interest: 3.8 minutes
Concept: Interactive Bus Stop Ads
Related: 68 examples / 52 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: top 80 furniture trends in may, technical content services, and top 25 men's grooming ideas in may.