The Calgary International Film Festival Billboard is Sad and Funny

By: Kamal Musharbash - Published: Sep 29, 2010 • References: waxpartnership &
For the upcoming Calgary International Film Festival, advertising agency WAX creatively constructed a crying billboard in hopes to generate a good following. Although this billboard is sad, it also invokes laughter as it reads: "Only the best films make it."

When examined closely, the man in the billboard is indeed crying and his over-expressed sadness generates a connection with the audience. The emotionally-driven billboard is surely making a hilarious, yet fixated relation for the Calgary International Film Festival. Stats for Tear-Jerking Advertisements Trending: Older & Buzzing
Research: 7,608 clicks in 295 w
Interest: 3.9 minutes
Concept: Calgary International Film Festival
Related: 66 examples / 51 photos
Segment: Males, 18-55
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