Relying on the power of curiosity, the Burt’s Bees Intense Hydration billboard re-imagines a classic before and after beauty demonstration. Instead of showing a side by side comparison of the same woman before using the Intense Hydration skin line and after, this campaign gets a little more creative. It is comprised of thousands of coupons that curious passersby will peel off until the model's radiant skin is revealed beneath.
A clever and creative campaign, to say the least, the Burt’s Bees Intense Hydration billboard was a huge success. Of course, $3 coupons helped. These coupons were printed on post-consumer recycled content while the billboard itself was printed on recyclable nylon. This eco-friendly stance is appropriate considering Burt's Bees pension for all natural products. The coupon is also available on their Facebook page.
Stats for Peeling Skin Billboards
Trending: Older & Warm
Research: 2,744 clicks in 187 w
Interest: > 3 minutes
Concept: Burt’s Bees Intense Hydration
Related: 77 examples / 59 photos
Segment: Females, 18-55
Comparison Set: 28 similar articles, including: clever science campaigns (update), anti-advertising street art, and connect-the-dots campaigns.
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