From Motion-Activated Digital Displays to Social Media Feeders

By: Tana Makmanee - Published: Jul 6, 2013
Even so billboards are often large and invasive, conveying ideas can be challenging, which is why these interactive billboard campaigns are encouraging strangers to get involved in the process.

With digital technology and social media platforms growing in popularity, there's no surprise as to why marketers are utilizing that approach in their ad campaigns. Targeting a youthful audience more in tune with mobile devices and the Internet, these interactive campaigns allow consumers to get involved and invested in the overall message and theme.

From billboards featuring artwork that is based on people's tweets to bus stop ads that feature touch-screen games, these interactive billboard campaigns are definitely a creative way to engage with consumers. Stats for 20 Interactive Billboard Campaigns Trending: Older & Mild
Research: 143,026 clicks in 147 w
Interest: 2.4 minutes
Concept: Interactive Billboard Campaigns
Related: 170 examples / 131 photos
Segment: Neutral, 12-55
Comparison Set: 62 similar articles, including: connect-the-dots campaigns, phone-enabled violence campaigns, and unwrappable art ads.