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These Interactive Billboards Give Away Free Summer Gear

By: Michael Baxter - Published: • References: saatchi & psfk
There are few things that are more fun for a public place than an interactive billboard. They engage entire crowds and bring people together in ways that static ones simply can't. Soda maker L&P has come up with an interactive billboard that has people feeling the warmth.

It may still be winter in the Northern Hemisphere but that doesn't mean that it is't summer somewhere. These billboards came about in New Zealand and feature surfaces with detachable summer gear. Considering New Zealand is making one last push at its summer season, the billboards make sense as a last hurrah for the sunny months.

People walking by can grab yellow towels and flip flops off of the billboards for use at any beach nearby. Summer may be fading away for the South but there's still some fun to be had. Stats for Interactive Detachable Billboards Trending: This Year & Warm
Traction: 777 clicks in 40 w
Interest: > 3 minutes
Concept: Interactive Billboard
Related: 75 examples / 58 photos
Segment: Neutral, 12-35
Comparison Set: 28 similar articles, including: miniature interactive soda bottles, iconic cartoon-inspired sodas, and food-flavored sodas.