The Jessie Ware 'Devotion' billboard is a unique and fun interactive ad campaign. Covered in dots, it invites fans and passersby to participate in filling them in to reveal an image of the singer's face. Like one huge connect-the-dots drawing game, the campaign has been expertly executed to the delight of London locals and visitors.
Found in the city's Broadway Market, the Jessie Ware 'Devotion' billboard was created by Red Bull in collaboration with Studio Moross. In addition to exercising their artistic skills on a basic level, the participants will be treated to the new music featured on the album. Essentially a large interactive art installation, the billboard will be on display until August 26, 2012.
Stats for Connect-the-Dots Campaigns
Trending: Older & Warm
Research: 33,407 clicks in 192 w
Interest: 3 minutes
Concept: Jessie Ware 'Devotion' Billboard
Related: 60 examples / 46 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: anti-advertising street art, watercolor makeup ads, and billboard-defiling doodles.
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