Many brands are embracing architectural mapping whereby incredible visuals are projected onto a building, bringing it to life. For the launch of ‘Xbox Kinect’ in Munich, art and technology collective ‘Seeper’ put a completely different spin on things by making the projections interactive.
The installation involved modeling the gate and aligning content onto the building that could be controlled from two interaction zones where people could move to control content like bouncing balls, particles and moving 3D figures on the iconic Stachus gate.
Stats for Interactive Projected Promotions
Trending: Older & Average
Research: 6,364 clicks in 282 w
Interest: > 3 minutes
Concept: Xbox Kinect Interactive Projection
Related: 69 examples / 53 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: rome-burning exhibitions, projected publicity, and interactive face projections.
Interactive Face Projections
25 Projected Innovations