Billboards have become much more advanced and creative with technology, making hand-painted advertisements a thing of the past, but The Ritual Project for Stella Artois has instead set out to celebrate this dying art.
The short film entitled ‘Up There’ beautifully captures the story of a lost art form that only a few people still practice. The Ritual Project for Stella explains that it’s cheaper and quicker to print ads onto vinyl, which is why hand-painted billboards are slowly dying into oblivion.
Be sure to check out the video for the heart-warming tale of artists at their wits end.
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Violent Interactive Billboards