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The Ritual Project for Stella Revives Dying Art of Hand-Painted Ad

By: Zoe Badley - Published: • References: theritualproject & theimport
Billboards have become much more advanced and creative with technology, making hand-painted advertisements a thing of the past, but The Ritual Project for Stella Artois has instead set out to celebrate this dying art.

The short film entitled ‘Up There’ beautifully captures the story of a lost art form that only a few people still practice. The Ritual Project for Stella explains that it’s cheaper and quicker to print ads onto vinyl, which is why hand-painted billboards are slowly dying into oblivion.

Be sure to check out the video for the heart-warming tale of artists at their wits end. Stats for Hand-Painted Billboards Trending: Older & Warm
Traction: 8,874 clicks in 231 w
Interest: 4 minutes
Concept: Ritual Project
Related: 59 examples / 45 photos
Segment: Females, 18-55
Comparison Set: 21 similar articles, including: creative billboards, 65 food ads and marketing promos, and controversial billboards.