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This Tomcateden Andy Warhol Exhibition Emphasizes the Undiscovered

By: luxnstyle - Published: • References: tomcateden
Central European creative studio Tomcateden created this Andy Warhol exhibition campaign. The well-known War­hol portraits full of furious colours were replaced by a portrait of a familiar-unfamiliar boy -- "little Andy" -- with covered eyes to emphasize the fact that the upcoming exhibition would uncover his little-known self.

A synergy between electronic and printed media was further sup­ported by MTV, which broadcast a 20-second spot full of silence.

The creative campaign manager was Tomáš Marušiak, with support from marketing manager Ursula Kuzarova and design director Peter Jakubik. Stats for Youthful Warhol Branding Trending: Older & Mild
Traction: 4,621 clicks in 206 w
Interest: > 3 minutes
Concept: Andy Warhol And Julia - Exhibition Campaign-tomcateden
Related: 85 examples / 65 photos
Segment: Neutral, 18-55
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