Central European creative studio Tomcateden created this Andy Warhol exhibition campaign. The well-known Warhol portraits full of furious colours were replaced by a portrait of a familiar-unfamiliar boy -- "little Andy" -- with covered eyes to emphasize the fact that the upcoming exhibition would uncover his little-known self.
A synergy between electronic and printed media was further supported by MTV, which broadcast a 20-second spot full of silence.
The creative campaign manager was Tomáš Marušiak, with support from marketing manager Ursula Kuzarova and design director Peter Jakubik.
Youthful Warhol Branding
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This Tomcateden Andy Warhol Exhibition Emphasizes the Undiscovered
Published: Jan 2, 2011 • References: tomcateden