These tiny billboards are placed strategically throughout the city to surprise viewers at every turn. From parks to motorways, onlookers will be happy to see these tiny advertisements. Instead of wasting space with large, environmentally harmful signs, the BBDO Toronto Smart campaign keeps the health of the earth in mind.
Implications - With the green revolution well underway, many consumers are looking for more eco-friendly options when making their purchases. Businesses that offer "green" products (such as ones made from recyclable materials) will appeal to these consumers.