A Customized Advertisement Picks Out Drinks in Shinagawa Station

By: Marissa Liu - Published: Sep 5, 2010 • References: online.wsj & dvice
In Tokyo's Shinagawa train station, there is a 47-inch touchscreen billboard that will recognize you. This customized advertisement uses a mounted camera to determine a person's age and gender and will recommend beverages to fit the consumer's profile.

If this all seems a little creepy and 'Minority Report'-ish, then take solace in the fact that this customized advertisement is not the norm, yet. Building "smart" billboards such as this that cater specifically to interests and tastes on a person-to-person basis is still a long way off, unless you are Google. Stats for Smart Beverage Billboards Trending: Older & Warm
Research: 3,931 clicks in 299 w
Interest: 4 minutes
Concept: Customized Advertisement
Related: 59 examples / 45 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: clever coupon billboards, bitten billboards, and photographing billboards.