Using Live Pigeons in Billboards Edit
MSN Live Search 'Hutch' Campaign

Now this is what I call a unique outdoor advertisement! MSN Search India unveiled this awesome billboard a few months ago to celebrate its integration with Indian mobile network, Hutch.

Here’s the twist: The word ‘Pigeon’ is printed on the screen of the mobile phone on the billboard. And what do you know? Magically, dozens of live, friendly pigeons were ‘employed’ to show that MSN Live search with Hutch yields immediate results!

Naturally, special ‘treats’ were used to attract the pigeons to the billboard.

I love it. So original and so direct to the features of the brand.

Watch the above video for a demonstration of the campaign in action.

Check out McDonald’s equally creatively growing garden billboard and a collection of interesting outdoor billboards by our beautiful editor Bianca:

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