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Shelby Lee WalshShelby Lee Walsh
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Fictional Wordvertising Edit
Snickers Creates New Words For Delicious Ad Campaign


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Fictional Wordvertising
Snickers Creates New Words For Delicious Ad Campaign
Fictional Wordvertising - Snickers Creates New Words For Delicious Ad Campaign (GALLERY) 2
Fictional Wordvertising - Snickers Creates New Words For Delicious Ad Campaign (GALLERY) 3
Fictional Wordvertising - Snickers Creates New Words For Delicious Ad Campaign (GALLERY) 4

The chocolate bar Snickers just got a yummy marketing makeover with help from advertising agency TBWA/CHIAT/DAY in New York, USA. The campaign promoting the delicious treat has taken to making up fictional words to catch people’s attention.

“Put Your Hunger in the Nougaplex” and “Get a Degree in Snakonomics” are amongst the clever slogans used to catch citizens’ eyes. Check out more creative word use by Snickers in the gallery above.

References:  adsoftheworld

Filed In:  billboards branding food lifestyle marketing






Related (Trend Slideshow OR 22 Photo Slideshow)


Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Fictional Wordvertising or comment about Snickers Creates New Words For Delicious Ad Campaign.

Marissa Brassfield on Jun 26, 09  3,489 Trends   4,129 Comments
Sounds like someone has been reading Trend Hunter! We love making up words!
Marissa Brassfield on Jun 26, 09  3,489 Trends   4,129 Comments 0
Favorited by Sam A on Jun 27, 09


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Fictional Wordvertising