The chocolate bar Snickers just got a yummy marketing makeover with help from advertising agency TBWA/CHIAT/DAY in New York, USA. The campaign promoting the delicious treat has taken to making up fictional words to catch people's attention.
â€œPut Your Hunger in the Nougaplexâ€ and â€œGet a Degree in Snakonomicsâ€ are amongst the clever slogans used to catch citizens' eyes. Check out more creative word use by Snickers in the gallery above.
Implications - Consumers enjoy supercharged words in their advertising campaigns because they're simple to remember, which makes it easier for them to communicate to others later on. Corporations looking for effective slogans to use in promotional campaigns should use text that's simplistic, direct, and supercharged.
Stats for Fictional Wordvertising
Trending: Older & Mild
Research: 10,411 clicks in 361 w
Interest: 4 minutes
Concept: Fictional Wordvertising
Related: 46 examples / 35 photos
Segment: Neutral, 12-35
Comparison Set: 17 similar articles, including: homophobic snickers superbowl ad, graffiti chocolate bars, and eco-educational treats.
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