Snickers Creates New Words For Delicious Ad Campaign

By: Shelby Lee Walsh - Published: Jun 26, 2009   Updated: Jul 21 2011 • References: adsoftheworld
The chocolate bar Snickers just got a yummy marketing makeover with help from advertising agency TBWA/CHIAT/DAY in New York, USA. The campaign promoting the delicious treat has taken to making up fictional words to catch people's attention.

“Put Your Hunger in the Nougaplex” and “Get a Degree in Snakonomics” are amongst the clever slogans used to catch citizens' eyes. Check out more creative word use by Snickers in the gallery above.

Implications - Consumers enjoy supercharged words in their advertising campaigns because they're simple to remember, which makes it easier for them to communicate to others later on. Corporations looking for effective slogans to use in promotional campaigns should use text that's simplistic, direct, and supercharged. Stats for Fictional Wordvertising Trending: Older & Mild
Research: 10,411 clicks in 361 w
Interest: 4 minutes
Concept: Fictional Wordvertising
Related: 46 examples / 35 photos
Segment: Neutral, 12-35
Comparison Set: 17 similar articles, including: homophobic snickers superbowl ad, graffiti chocolate bars, and eco-educational treats.