Ogawa Massage Chair Ads
Life-sized stickers of a man laying face down were strategically placed on stairways around Kuala Lumpur, creating the illusion that the person is receiving the famous Ashiatsu â€œfootâ€ massage.
The ads were photographed by Studio DL with executive creative director David Sin and art director Andrew Fong.
Implications - As the goal of most print ads it to have consumers urging to interact with the product at hand, I'd say these ads do a stand-up job. Walking across the backs of stuck-on people in public spaces is not only a cool idea, but it really does emphasize the importance of Ogawa Massage Chairs.Stats for Foot Massage Stairvertising Trending: Older & Mild
Traction: 3,908 clicks in 312 w
Interest: 3.9 minutes Concept: Foot Massage Stairvertising
Related: 49 examples / 38 photos
Segment: Neutral, 18-55 Comparison Set: 18 similar articles, including: top 4 escalator ads, interactive bubble wrap ads, and creepy skinvertising.