Wants You to like Old People

By: Jacqueline Parrish - Published:   Updated: Mar 31 2011 • References: and adsoftheworld
The imaginative advertising agency behind the wrinkly billboard advertising campaign for (a Scottish website aimed at helped younger people relate to older folks) is brilliant.

While the white wrinkly billboards are void of anything except for a small phrase, the wrinkly billboards are a simple but clever design.
the viewer stop and think.