Wants You to like Old People

By: Jacqueline Parrish - Published:   Updated: Mar 31 2011 • References: & adsoftheworld
The imaginative advertising agency behind the wrinkly billboard advertising campaign for (a Scottish website aimed at helped younger people relate to older folks) is brilliant.

While the white wrinkly billboards are void of anything except for a small phrase, the wrinkly billboards are a simple but clever design.
the viewer stop and think. Stats for Wrinkly Billboards Trending: Older & Average
Traction: 6,177 clicks in 279 w
Interest: 4 minutes
Concept: Wrinkly Billboards
Related: 42 examples / 32 photos
Segment: Neutral, 18-55
Comparison Set: 15 similar articles, including: iphone diss ads, 50 viral signs, and fake paparazzi billboards.