These ads for Girl Hub in Nigeria are extremely creative and work great in print and billboards due to their clever use of speech bubble icons acting as the silhouettes of girls' faces. The result is some very bold and attention-grabbing posters.
Hub creates an environment that enables girls to build their capacity and aspiration so they can break the cycle of intergenerational poverty while demanding change and educating society to their value.
These posters can help spread the word by helping over 600 million adolescent girls end poverty for themselves and the world.
Behind these Girl Hub in Nigeria ads -- which was created by DDB, Lagos -- is Chuma Obumselu as Executive Creative Director and Copywriter, Babatunde Sule as Creative Director, Abolaji Alausa as Associate Creative Director and Art Director, Maurice Ugwonoh as Associate Creative Director and Copywriter and Abolaji Alausa as Illustrator.
Stats for Intergenerational Poverty Ads
Trending: Older & Mild
Research: 1,162 clicks in 213 w
Interest: 0.6 minutes
Concept: Cause Marketing Non Profit Advertising
Related: 68 examples / 52 photos
Segment: Neutral, 12-18
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