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The BMW Joy 3D Ad in Singapore Will Blow You Away

By: Joanne Lam - Published:   Updated: Aug 17 2011 • References: bmw & youtube
Using building projections, BMW promotes themselves in this interactive BMW Joy 3D billboard in Singapore. Creative and definitely fun to watch, this commercial attracted a large audience that took pictures and stood awe-struck throughout the ad's duration.

In presenting the idea that there should always be joy in whatever you are doing, the BMW Joy 3D ad will definitely bring some good times. Check out this awesome building projection in the featured video.

Implications - In many of today's industries, businesses are required to constantly deliver bold, daring and creative innovations to capture the attention of potential consumers. If businesses aim to remain at the forefront of cutting-edge, they must be able to demonstrate the quality of their product in ways that will stand out in the minds of consumers.

Stats for Gamer-Centric Projection Campaigns Trending: Older & Warm
Traction: 5,357 clicks in 229 w
Interest: > 3 minutes
Concept: Bmw Joy 3d
Related: 62 examples / 48 photos
Segment: Males, 12-35
Comparison Set: 23 similar articles, including: dorm room light shows, 35 innovations that change color, and 100 million pixel virtual reality room.