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The NFS Stuttering Billboards Teach Compassion

By: Susan Keefe - Published: • References: yrnotjustfilm.nl & creativecriminals
The Amsterdam-based advertising firm ‘Y&R Not Just Film’ recently released a series of stuttering billboards for the NFS, the Dutch Stuttering Foundation. The billboard’s unique frame was designed by JC Decaux, a UK company specializing in outdoor advertising. These skipping billboards simulate visually the auditory experience of conversing with a person with a speech impediment. The billboard encourages its viewers to cut stutterers a little slack and learn the virtue of patience.

Aside from its intriguing layout and frame, the ad is simple and direct. “Be patient with people who stutter,” the billboard subtly requests in plain black type on a stark white background. The lack of adornment on the billboard increases the potency of the message and does not inhibit the overwhelming visual impact of the piece. With one glance at these stuttering billboards, the viewer can at once understand the frustration associated with the speech impediment while appreciating the downright cleverness of ‘Y&R Not Just Film’ and JC Decaux’s design. Stats for Sensitive Speech Signs Trending: Older & Warm
Traction: 3,944 clicks in 155 w
Interest: 4 minutes
Concept: Stuttering Billboard
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
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