Western Australia’s transport authority, TransPerth, has launched an anti-graffiti campaign by placing posters on the back of train seats which present the illusion that the occupant is handcuffed. The poster’s slogan warns, “Graffiti and your next stop could be jail.”
TransPerth is encouraging passengers to report any incidence of crime by offering rewards of up to $1,000 for information leading to the prosecution of offenders who damage Transperth property.
The campaign was developed by a team from Cooch Creative, including creative director/copywriter Ron Samuel, art directors Aleisha Zappia and Spencer Battista, and photographer Allan Myles.
Illusory Anti-Graffiti Ads
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