Western Australia’s transport authority, TransPerth, has launched an anti-graffiti campaign by placing posters on the back of train seats which present the illusion that the occupant is handcuffed. The poster’s slogan warns, "Graffiti and your next stop could be jail."
TransPerth is encouraging passengers to report any incidence of crime by offering rewards of up to $1,000 for information leading to the prosecution of offenders who damage Transperth property.
The campaign was developed by a team from Cooch Creative, including creative director/copywriter Ron Samuel, art directors Aleisha Zappia and Spencer Battista, and photographer Allan Myles.
Stats for Illusory Anti-Graffiti Ads
Trending: Older & Mild
Research: 6,542 clicks in 367 w
Interest: 4 minutes
Concept: Illusory Anti-Graffiti Ads
Related: 42 examples / 32 photos
Segment: Neutral, 18-35
Comparison Set: 15 similar articles, including: graffiti police, top 50 graffiti trends and counter culture art in q1 2009, and light graffiti advertising.
Illusory Anti-Graffiti Ads
More Stats +/-
Top 50 Graffiti Trends and Counter Culture Art in Q1 2009
Light Graffiti Advertising