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Social Networking Heads Out of the Home to Billboards & Print Ads

By: LAVILLAT - Published: Jun 25, 2010 • References: flickr
Facebook-inspired advertising has shaped the way in which billboards and print ads are created. Post-It notes, Gold's Gym, Wonderbra, Sky TG24, Tzomet Sfarim, and Colgate are just some of the brands who have cleverly used the awareness of Facebook to promote their message or brand.

The images above are from a Flickr pool created especially to document the global impact of Facebook-style advertising. The term 'on/off' is used to describe this phenomenon, in which components of virtual worlds are used in real-world applications.