Facebook-inspired advertising has shaped the way in which billboards and print ads are created. Post-It notes, Gold's Gym, Wonderbra, Sky TG24, Tzomet Sfarim, and Colgate are just some of the brands who have cleverly used the awareness of Facebook to promote their message or brand.
The images above are from a Flickr pool created especially to document the global impact of Facebook-style advertising. The term 'on/off' is used to describe this phenomenon, in which components of virtual worlds are used in real-world applications.
60,213 clicks in 214 w
More Stats +/-
51 Attention-Grabbing Billboards
55 Offline Innovations Inspired by the Online World
People Using Web to Get Offline
Social Networking Heads Out of the Home to Billboards & Print Ads
By: LAVILLAT - Published: Jun 25, 2010 • References: flickr