Social Networking Heads Out of the Home to Billboards & Print Ads

By: LAVILLAT - Published: Jun 25, 2010 • References: flickr
Facebook-inspired advertising has shaped the way in which billboards and print ads are created. Post-It notes, Gold's Gym, Wonderbra, Sky TG24, Tzomet Sfarim, and Colgate are just some of the brands who have cleverly used the awareness of Facebook to promote their message or brand.

The images above are from a Flickr pool created especially to document the global impact of Facebook-style advertising. The term 'on/off' is used to describe this phenomenon, in which components of virtual worlds are used in real-world applications. Stats for Facebook-Inspired Advertising Trending: Older & Buzzing
Research: 61,948 clicks in 309 w
Interest: 4 minutes
Concept: Facebook, Advertising, Print, Ad
Related: 35 examples / 27 photos
Segment: Females, 18-55
Comparison Set: 13 similar articles, including: 55 offline innovations inspired by the online world, 51 attention-grabbing billboards, and google billboards.