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The Arbor Day Inhotim Ads Cleverly Communicate a Double Message

By: Ana Lopez - Published: • References: filadelfiacom.br and adsoftheworld
With the motto, “A tree never dies alone,” the Arbor Day Inhotim ads aim to alert society of the sad and alarming reality behind uncontrolled deforestation. September 21st was Arbor Day in Brazil, which is why the Contemporary Art Museum and Botanical Garden, Inhotim, created the campaign.

Designed by the Brazilian advertising agency Filadélfia, these posters are convincing and heart-breaking. As a wild animal lover myself, these images have a very powerful and clear message. With a tree trunk's circles as the target symbol with an animal in the center, the design for this ad is certainly effective, as it is not always easy to communicate an ecological message without sounding preachy or repetitive. 

With simple black and white colors, a short message and vital intention, the the Arbor Day Inhotim ads remind viewers that these actions have consequences for a variety of living creatures.