Google has come up with a brilliant outdoor guerrilla campaign for Google Video using see-through billboards. The message is that Google Video gives you a realistic experience, as if you are seeing real people and scenes right in-front of you.
The see-through billboards, which were installed in Germany, have a typical Google Video Player layout. When you look at the billboard, you see the people, traffic and whatever is on the other side as if it were being played inside the Google player.
Cheap (it's merely a frame!), creative, and by the curious looks on the people's faces in the above video, pretty effective in grabbing your attention. Guerrilla marketing at its best!
Check out another witty, see-though outdoor billboard campaign that utilizes sunlight and darkness to sell the product:
Stats for See-Through Billboards
Trending: Older & Average
Research: 5,721 clicks in 419 w
Interest: 4 minutes
Concept: See-Through Billboards
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: soft canvas stair blockers, snapshot travel incentives, and ivory stockpile burns.
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