The Yellow Pages has launched 'The Billboard Master' reality project in Israel. A visible-to-the-street, two-compartment living space is inhabited by Big Brother winner Eliraz Sadeh and Survivor winner Natan Bashevikin who compete with one another doing assignments and tasks.
As each challenge is completed, a divider is moved to increase the size of the winner's side of the habitat while decreasing the size of the loser's. The Billboard Master game goes on until one participant is literally squeezed out.
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Trending: Older & Average
Research: 3,040 clicks in 294 w
Interest: > 3 minutes
Concept: Billboard Master
Related: 48 examples / 37 photos
Segment: Females, 12-55
Comparison Set: 18 similar articles, including: alarming outdoor ads, billboard hacking, and living in a billboard.
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