Appealing to consumer emotion is one of the most effective ways to gain attention in the marketplace, so it's not surprising that so many brands have created emotionally charged campaigns to create awareness. Whether they're heart-wrenchingly sad or ecstatically happy, these commercials make the viewer feel some kind of emotion, thereby elevating the likelihood that the brand will be remembered.
Coca-Cola is one brand that knows how to make a feel-good commercial -- a few of the company's top ads are featured in this collection. Other emotionally charged campaigns included here range from shocking drug PSAs to those that make you remember -- and never forget -- the importance of family. Regardless of what emotion a brand is after, a campaign has done its job if you feel something. Check out this collection of emotionally charged campaigns to see which ones tug at your heartstrings, make you cry or put a smile on your face.
Stats for 43 Emotionally Charged Campaigns
Trending: Older & Warm
Research: 65,497 clicks in 225 w
Interest: 2.6 minutes
Concept: Emotionally Charged Campaigns
Related: 328 examples / 252 photos
Segment: Neutral, 18-55+
Comparison Set: 120 similar articles, including: heartbreaking shoe campaigns, chilling drug psas, and emotional inclusive billboards.
43 Emotionally Charged Campaigns
More Stats +/-
Chilling Drug PSAs
Heartbreaking Shoe Campaigns
Emotional Inclusive Billboards
Heartbreaking Anti-Child Abuse Ads
From Endearing Emotional Adverts to Hug-Loving Car Ads
By: Katherine Vong - Published: Jan 30, 2012