The Mesarchitecture 'Double Happiness' Reinterprets Our Desires

By: Meghan Young - Published: Nov 11, 2010 • References: mesarchitecture & psfk
A playground in the sky, the Mesarchitecture 'Double Happiness' installation transforms a billboard into a swing set. Although it may seem like it's all fun and games, this creation actually represents an important social message.

By converting a medium of materialistic advertising into a playground, the Mesarchitecture 'Double Happiness' installation shows that we are being driven by desires throughout our daily lives. As the creators put it, "This piece of urban furniture, by being nomad, allows the reactivation of different public spaces. It enables inhabitants to reappropriate fragments of their city." Stats for Billboard Playgrounds Trending: Older & Warm
Research: 11,783 clicks in 289 w
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Concept: Mesarchitecture Double Happiness
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Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: 51 attention-grabbing billboards, facebook-inspired advertising, and clean airvertising.