Tesco's Mobile App Ad Presents Its App as the Tiniest Store Ever

By: Laura McQuarrie - Sep 7, 2014
References: tesco & adsoftheworld
To prove that its mobile app is essentially like having the smallest Tesco store ever right in your pocket, Tesco set up a humorous mobile app ad.

Although advertisements for apps usually take the form of commercials, this clever one reaches out to people on the street. Tesco created a covered up outdoor advertisement that stated it would be constructing the smallest store ever, and soon enough, the cloth was pulled to reveal a micro-sized store. The ad featured tiny moving grocery store doors that opened to reveal a phone with an on-screen display of the Tesco shopping app, which was intriguing and had a lot of eyes set on it, since the ad was located at one of the city's busiest intersections in Budapest.