German home improvement store OBI is creating eye-catching billboards to promote its brand and show consumers the possibilities and how easy it is to revamp their homes.
Ad agency Jung von Matt/Elbe is recreating billboard-sized sections of old rundown buildings. These visually stunning sections create enticing attention from people passing by and allow them to imagine doing the same improvements on their home.
Germany has often been likened to doing strange and inventive ads, and continues to grip consumers with visually stunning promotions. OBI ironically asks why advertisers promote products that are suppose to make homes look nicer, with advertisements that make everything look uglier? OBI is incorporating its products, skills and knowledge and displaying it for the entire public to admire. This outstanding marketing is memorable to consumers; the tempting displays will have them curious to know more about the brand, while inspiring them to take on their own renovation projects.
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OBI is Restoring Old Buildings with Creative Eye-Catching Billboards
By: Janelle Savel - Published: Mar 19, 2014 • References: adweek