From Staged Beer Party Ads to Virtual Masquerade Experiences

By: Vasiliki Marapas - Nov 26, 2014
Party marketing is an excellent way to tap into the interests of a certain group.

Linking a product to an activity, scenario or concept that is bigger than itself is an insanely good marketing technique. For instance, diamonds have become symbols of love, and are now considered the go-to rock for engagement rings. Similarly, other companies can associate their products with something that, like love, will forge a strong emotional attachment with consumers -- especially something that will stand the test of time.

Connecting a product with the feel-good atmosphere of a party is a smart move. Parties happen often, and if a company incorporates a product into that ritual, their product stands a chance of, like the diamond engagement ring, becoming a staple item.