'Project Open-Minded' by Somersby Cider is encouraging men to unleash their inner dancers after finding out that 52% of men between ages 18 to 35 don’t dance at parties. The video displays a very unusual way to get men dancing at a party.
The campaign video features an experienced window cleaner of over 10 years. His name is Jurgen, who says he doesn't dance because he’s a man. However, the window cleaner, when placed in a party setting with music, swiftly wipes glass to the rhythm of the music. This catches attention and causes people to follow Jurgen’s moves: the crowd has loosened up.
Somersby wants people getting out of their comfort zones and enjoy the summer—while drinking Sumersby Cider, of course.
Social Experiment Alcohol Ads
630 clicks in 28 w
More Stats +/-