Sometimes at parties, the drinking can outweigh the fun but at the Zoukout festival in Singapore, dancing took center stage. Heineken wanted to bring the dancing back to the party and it brought its own incentive.
The Zoukout festival in Singapore rarely sees the sun due to the beach's location. Heineken decided to bring the sun and the fun by creating an artificial sun that was built to rise up in the sky after being powered by the party-goers' dancing. Essentially, the goal was to get the guests to put their drinks down (for a bit at least) and break it down on the dance floor.
The stunt worked as the dance steps were calculated by a reactive floor and they received over 430,000 steps. As Heineken says it, "The Sunrise belongs to moderate drinkers."
Stats for Man-Made Sunrise Commercials
Trending: Older & Mild
Research: 836 clicks in 118 w
Interest: > 3 minutes
Concept: Zoukout Festival
Related: 98 examples / 75 photos
Segment: Neutral, 18-35
Comparison Set: 36 similar articles, including: iconic museum gingerbread structures, triangular light sculptures, and aquatic upcycled phone booths.
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