Knowing that it wanted to begin a working relationship with Oglivy & Mather, Intridea had to do something big in order to catch the eyes of the ad agency—the solution was to put up a big advertising billboard that they couldn't ignore.
The big red billboard was placed right across from the ad agency's headquarters in New York, with bold text that read: "Ogle this, Oglivy." The billboard also featured a web link, which features funny gifs, emoticons and a no-nonsense message that simply stated: "Made you look. Now hire us." Although this was the first time ever the product design studio put money down for an outdoor advertisement, as a result of this bold move, Intridea will be meeting with representatives from Ogilvy & Mather early this September.
Stats for Unmissable Targeted Ads
Trending: Older & Average
Research: 2,238 clicks in 87 w
Interest: 1.7 minutes
Concept: "advertising Billboard"
Related: 30 examples / 23 photos
Segment: Males, 18-55
Comparison Set: 11 similar articles, including: mind-controlled gaming billboards, illuminating child abuse ads, and freshly painted food billboards.
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